Greek art- archaic to Hellenistic period- art history Essay

Greek art- archaic to Hellenistic period- art history - Essay Example Under the Kore category, viewers will see first the â€Å"New York Kouros,† an example of Archaic style, which depicts Egyptian influence through its use of the Egyptian canon of human proportions like symmetrical patterning with the shoulders, hips, and knees on parallel lines. Influence also extends to the upright stature and frontal stance but the Archaic style was unclothed with a washboard stomach, clenched fists and the left leg striding forward. Careful attention was given to the texture of his hair with its seashell-like curls which almost look like wig. Next will be the Severe style, specifically the marble statue of a crouching Herakles as an archer which is a sculpture from the east pediment of the late archaic Temple of Aphaia in Aegina. It is far different from the Archaic style since Severe style do without the rigid upright poses of the previous style and lean towards a more relaxed asymmetrical stance with natural poses as depicted with Herakles crouching in a naturalistic manner of an archer ready for combat. The musculature is definitely rounder and the figure is now clothed and shows geometrical forms as shown in the linearity of the folds and patterns on his armor suit. The "Hermes bearing the infant Dionysus" by Praxiteles is last on the Kouros line and is an example of the Hellenistic style. It shows a distinct physical expression since his eyes looks past the child his holding as if in a dream-like state. It is similar with the â€Å"New York Kouros† with its nude, standing position and frontality but like the Herakles sculpture it has a natural musculature but much more refined but still depicts a perfect god-like body. Another similarity with the Herakles sculpture is that it is made of marble and depicts an asymmetrical balance achieved through Hermes’ posture with his left arm bearing the infant Dionysus

Marketing mix strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing mix strategy - Essay Example Various researches show that the popularity of energy drinks is continuously increasing and most importantly they are giving tough challenges to the soft drinks. Over the past few years consumers have become more inclined towards the energy drinks. According to data provided by P&C Nielson Scantrack, energy drinks occupy almost 23% in the entire market of beverages.3 Considering all these facts, Frucor should introduce one or two new flavors of ‘V’ within the next fiscal year. Furthermore, the company should introduce the new flavors in a completely new package. The ‘V-Orange’ can be introduced in a completely newly designed ‘can’ or ‘bottle’. Since, energy drinks are ‘impulsive’ product, attractive cans or bottles should be introduced. Currently, the energy drink is available in the form of 250 ml cans and 500 ml bottles. In order to, go through more into the market, Frucor should introduce more product sizes. ... In simple words demand of energy drinks is increasing in a consistent manner. In such a situation, the company should not lower the prices so that more profits can be made. However, the company should introduce some attractive schemes. For instance, it can reduce the price by 2-3% in case of bulk purchase. Furthermore, special price can be offered whenever at least three different flavors are purchased together. Place V energy drinks reach the final customers i.e. the consumers through various distributors. There are some big distributors like Metro Beverage Co and Kelly’s Distributors that sells V energy drinks to the retailers.4 The important fact is that V is only sold in the markets of Australia and New Zealand. However, in order to remain competitive in the global energy drinks market in the long run, Frucor should focus on the foreign market. Initially it should target the developing economies like China, India and Russia. Consumers, in these countries are becoming stron ger in terms of their spending power. As a result, it is quite likely that the energy drinks will be more in demand in these countries. Frucor should try to form strategic alliances with some of the major distributors in these markets. In fact the company can get itself involved into some joint ventures with some of the local beverage companies that will produce the product on behalf of Frucor. A strong distribution network in the developing nations can give sustainable competitive advantage to both ‘V’ as well as its owner. Promotion In this marketing driven business world, promotion is viewed as one of the most crucial aspects for achieving long term success. The company should focus on online interface to promote the brand V. Energy drinks are likely to be consumed mainly by the